Check out my latest thoughts around SEO

This is a space for me to share my insights, thoughts and reflections from the world of SEO.

A GA4 channel group configuration showing an AI referrals channel

How to track AI referral traffic properly in GA4
Slide from the talk on what AI means for ecommerce websites

What AI means for your website, your content and your customers
Ian Ferguson presenting the ecommerce SEO masterclass at BrightonSEO

BrightonSEO masterclass: optimising ecommerce SEO for Shopify success
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