Boost your organic ecommerce revenue
A UX-first SEO strategy designed to increase organic revenue for your ecommerce store
Book a discovery callTrusted by a range of ecommerce brands
Ian Ferguson Ecommerce SEO Consultant
If you’re just doing something for SEO, it’s probably not worth doing
UK-based ecommerce SEO consultant, with experience helping global brands enhance their online visibility. I specialise in data-driven SEO strategies, focusing on optimising technical SEO and content to drive organic growth and improve search rankings.
SEO services for ambitious ecommerce brands
View all servicesEcommerce migrations
Shopify migrations, replatforming and rebuilds, post-migration recovery
(02_)Ongoing ecommerce support
Strategy and management, Shopify SEO and platform optimisation, one-off audits
(03_)Product discovery
AI search visibility, product feed and Shopping optimisation, content and category architecture
I specialise in
Check out my latest thoughts around SEO
View all insights
How to fact-check AI content before it goes on your site: a ten-minute routine
Is AI content bad for SEO? What Google's rules actually say
Has a Google spam update hit your store? How online shops break the spam policies, and how to check yours
Ecommerce website examples worth copying
Browse the inspiration board
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What my clients say
“Ian joined Croft Mill at a really difficult point after our website migration and quickly became more like a member of our team than an external consultant.”
He has done a huge amount of work across both technical SEO and CRO, helping us identify and work through the issues left by the migration while also looking at how we can improve the website, customer journey and conversion. He works incredibly quickly, is very organised and proactive, and can turn complex problems into clear actions.
“In the last six months our average search position has more than halved, moving us significantly up the rankings.”
I've worked with Ian on Zynk's SEO, and the results speak for themselves. He's proactive, brings ideas to the table without being asked, and is always keen to help wherever he can. I'd highly recommend him to anyone looking for SEO support.
“His up to date insights on SEO optimisation have been invaluable to the success of our ecommerce operation.”
I have been grateful to have Ian's expertise on our business' Shopify sites both Wholesale and Consumer ecommerce. Super informative and happy to help, I wouldn't hesitate to recommend Ian's services.
“His ecommerce SEO knowledge is the real deal.”
I've brought Ian in on several sections of my SEO audits over the years, and he's someone I trust completely. He's extremely professional and communicative, and his work always comes back thorough, well formatted, and ready to use. I'd recommend him without hesitation to anyone who needs a sharp SEO consultant and a great person to have in their corner!
“Ian is one of the most cheerful and happy SEO leaders I have had the privilege of meeting and working with.”
SEO is pretty boring. There are no shortcuts. Onsite SEO requires diligent, meticulous - some might say boring - work. And like the painting of the Tyne Bridge - the job is never complete. He always has new ideas on how things can be improved. He works through the key factors for each keyword and focus area. And once that is done, he starts all over again.
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Start the conversation today
If you want more organic revenue out of your ecommerce store, send me a message and let’s talk.