Ian Ferguson, ecommerce SEO consultant

Boost your organic ecommerce revenue

A UX-first SEO strategy designed to increase organic revenue for your ecommerce store

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Trusted by a range of ecommerce brands

  • Barbour
  • Montane
  • The Panel Company
  • Yogamatters
  • Eribé
  • Buff
(SEO_) Working with me

Ian Ferguson Ecommerce SEO Consultant

If you’re just doing something for SEO, it’s probably not worth doing

UK-based ecommerce SEO consultant, with experience helping global brands enhance their online visibility. I specialise in data-driven SEO strategies, focusing on optimising technical SEO and content to drive organic growth and improve search rankings.

(SERVICES_) What I offer

SEO services for ambitious ecommerce brands

View all services
(01_)

Ecommerce migrations

Shopify migrations, replatforming and rebuilds, post-migration recovery

 (02_)

Ongoing ecommerce support

Strategy and management, Shopify SEO and platform optimisation, one-off audits

 (03_)

Product discovery

AI search visibility, product feed and Shopping optimisation, content and category architecture

I specialise in

  • Google Analytics
  • BigCommerce
  • Shopify
  • Google Merchant Centre
  • SE Ranking
  • Screaming Frog
(BLOG_)

Check out my latest thoughts around SEO

View all insights
The Magento logo and the Shopify logo, each inside a hexagon outline, with an arrow pointing from Magento to Shopify.

Magento to Shopify migration: the SEO problems that are specific to Magento
The WooCommerce logo and the Shopify logo, each inside a hexagon outline, with an arrow pointing from WooCommerce to Shopify.

WooCommerce to Shopify migration: the SEO problems that are specific to WooCommerce
A Google Search Console chart of clicks and click-through rate across twelve months, showing a sharp fall at the point of migration followed by a steady recovery back towards the previous level

The Shopify migration mistakes that cost you organic traffic
(PARTNER_)

Do you have an ecommerce project?

Let’s get a free discovery call booked in to chat and get to know your project.

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Ian Ferguson, freelance ecommerce SEO consultant, working at a laptop
(NEWSLETTER_)
(IAN_)

As featured in…

Brighton SEO masterclass featuring Ian Ferguson

Brighton SEO

Speaker Masterclass

Read the write-up
SEO Office Hours podcast featuring Ian Ferguson

SEO Office Hours

Guest Podcast

Watch
Search with Candour podcast featuring Ian Ferguson

Search with Candour

Guest Podcast

Watch
SEO for Hire podcast featuring Ian Ferguson

SEO for Hire

Guest Podcast

Watch
SEO Charity livestream featuring Ian Ferguson

SEO Charity

Guest Livestream

Watch
SEO Leadership podcast featuring Ian Ferguson

SEO Leadership

Guest Podcast

Watch

What my clients say

(Tamsin Ansdell, Sales & Marketing Director_Eribé_)
“His up to date insights on SEO optimisation have been invaluable to the success of our ecommerce operation.”

I have been grateful to have Ian's expertise on our business' Shopify sites both Wholesale and Consumer ecommerce. Super informative and happy to help, I wouldn't hesitate to recommend Ian's services.

(Andy Redfern, formerly of_Yogamatters_)
“Ian is one of the most cheerful and happy SEO leaders I have had the privilege of meeting and working with.”

SEO is pretty boring. There are no shortcuts. Onsite SEO requires diligent, meticulous - some might say boring - work. And like the painting of the Tyne Bridge - the job is never complete. He always has new ideas on how things can be improved. He works through the key factors for each keyword and focus area. And once that is done, he starts all over again.

(CONTACT_)

Work with me

Start the conversation today

If you want more organic revenue out of your ecommerce store, send me a message and let’s talk.