Google & Shopify updates

The Google and Shopify changes worth acting on, and the ones you can ignore.

3 insights, newest first

How to fact-check AI content: a page of text with three claims highlighted in yellow, one ticked, one crossed out, one marked with a question
Google & Shopify updates

How to fact-check AI content before it goes on your site: a ten-minute routine
Is AI content bad for SEO? Two pages side by side: one with a tick, labelled checked, and one with a cross, labelled churned out
Google & Shopify updates

Is AI content bad for SEO? What Google's rules actually say
Has a spam update hit your store? An orange traffic line runs steady, swings wildly through a yellow band labelled Don't react yet, then settles again
Google & Shopify updates

Has a Google spam update hit your store? How online shops break the spam policies, and how to check yours

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