SEO services for ambitious ecommerce brands

UK-based ecommerce SEO consultant, working with Shopify-led brands on technical SEO, content and the migrations that put organic revenue at risk.

(SERVICES_)

(MIGRATIONS_)

(01_)

Shopify Migration Consultant


Close to 100 Shopify migrations, agency side. I come in alongside your build team as the SEO lead, so the organic revenue you already earned survives the move.

(02_)

Ecommerce Replatforming & Rebuilds


Magento, WooCommerce, BigCommerce, a bespoke build or an ageing CMS. Same job, different starting point: know which URLs earn before the new site gets designed around something else.

(03_)

Post-Migration Recovery


For sites that already launched and lost rankings. Work out what the new build broke, in the order of what it cost, and fix that first.

(ONGOING_)

(04_)

Ecommerce SEO Strategy & Management


Technical, content, UX and CRO run as one plan, measured against organic revenue rather than rankings.

(05_)

Shopify SEO & Platform Optimisation


Theme structure, collection architecture, internal linking, structured data, filtered and faceted URLs, product data, page speed.

(06_)

Ecommerce SEO Audit


A one-off, prioritised by what a fix is worth rather than how easy it is. Crawl, Search Console, rank and competitor data, every finding verified against the live site.

(DISCOVERY_)

(07_)

AI Search Visibility (GEO)


Getting products and content retrieved and cited by ChatGPT, AI Overviews and agentic checkout, and tracking what it actually earns.

(08_)

Product Feed & Shopping Optimisation


Merchant Centre, feed rules, supplemental feeds and product data quality, so the catalogue is fit for both Shopping and AI retrieval.

(09_)

Ecommerce Content & Category Architecture


Which collections should exist, what to publish against them, and briefs a writer can act on without a second conversation.

(PARTNER_)

Do you have an ecommerce project?

Let’s get a free discovery call booked in to chat and get to know your project.

Book a discovery call
Ian Ferguson, freelance ecommerce SEO consultant, working at a laptop
(NEWSLETTER_)
(CONTACT_)

Work with me

Start the conversation today

If you want more organic revenue out of your ecommerce store, send me a message and let’s talk.