Shopify Consultant
You don't need another report. You need someone to look at the whole store, decide what matters, and then do it.
Book a discovery callMost audits end as a PDF. Mine end with the changes made, in the theme, the admin and the product data, by the same person who found them. You work with me directly, from the first look through to the monthly work after it.
Why do Shopify audits so often go nowhere?
Because the person who writes the audit isn't the person who has to do it.
The report lands with whoever looks after the site, and they've already got a list of their own. Half of it never happens, and the other half happens in the wrong order, starting with whatever's easiest. Because search, design and conversion were looked at by different people, nobody spots that they're often the same problem: a collection page that ranks but can't be filtered, a product page that answers every question except the one people ask before they buy, a delivery charge that only turns up at checkout.
None of that needs a new theme or a rebuild. It needs someone to look at the whole store at once, decide what's worth doing first, and then go and do it.
Most stores aren't short of ideas. They're short of someone to do them.
What does a Shopify consultant actually do?
An audit, one list, the fixes, then a monthly rhythm. You can stop after any of them.
(Step 01_) Look at the whole store
How it gets found: collections, product data, structured data, filters, and what Search Console says Google has actually indexed. How it sells: the menu, the listing pages, the product page and the basket, on a real phone, because that's where most of your customers are. What it costs to run: the apps adding a script to every page and the theme settings nobody remembers changing. And what the numbers say, with GA4 and Shopify's own reports side by side, because GA4 on its own rarely gets Shopify revenue right.
(Step 02_) One list, in the order of what it's worth
Every finding is checked on the live store before it goes in, because tools get things wrong and a wrong finding wastes somebody's day. Then it's ranked by what it's likely to earn rather than how easy it is, in plain English. Each item says whether I'll do it, whether it needs an app or your developer, or whether it's a call only you can make about the business.
(Step 03_) I make the changes
Menus, collection templates, filters, product page layout, the basket, structured data, metadata, redirects, speed and product data. Theme work happens on a development copy connected to GitHub, so you click through every change on a preview link before it goes live, and the previous version is kept for rollback. Product data changes go in as bulk imports, so they can be undone too. Where something sits outside what I do, like a custom app, I'll say so before you commit rather than half-doing it.
(Step 04_) Keep going, monthly
A rolling roadmap with two or three priorities at a time and the rest in a backlog you can see. A Data Studio dashboard you can open whenever you like, a monthly catch-up, and the order reshuffled when something more important comes up. Test what's worth testing, and leave alone what's already working.
Who do you do this for?
Shopify stores with a small team, and a founder or marketing lead who wants one person to hand the whole store to. I've worked in ecommerce for over 15 years, ten of them agency side, where I worked on close to a hundred Shopify migrations and with brands including Yogamatters. Now most of my weeks are spent inside client stores: rebuilding menus, reworking product pages, tidying up baskets, and building the small tools that save a team an afternoon a week.
Book a discovery call- 15+
- years in ecommerce
- 70+
- examples on the inspiration board
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- and many more
What my clients say
“Ian joined Croft Mill at a really difficult point after our website migration and quickly became more like a member of our team than an external consultant.”
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He has done a huge amount of work across both technical SEO and CRO, helping us identify and work through the issues left by the migration while also looking at how we can improve the website, customer journey and conversion. He works incredibly quickly, is very organised and proactive, and can turn complex problems into clear actions.
“His up to date insights on SEO optimisation have been invaluable to the success of our ecommerce operation.”
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I have been grateful to have Ian's expertise on our business' Shopify sites both Wholesale and Consumer ecommerce. Super informative and happy to help, I wouldn't hesitate to recommend Ian's services.
Shopify consultant FAQs
What's included in a Shopify store audit?
Search, user experience and conversion, looked at together rather than as three separate reports. The technical side (indexing, structured data, collections, filters, speed), the product data that feeds both Google and the store's own search, and the journey from landing page to checkout, tested on a phone.
You get one prioritised list, a short summary for whoever signs things off, and a month of follow-up questions included, because the useful conversations happen once the work starts.
Will you make the changes, or just send a report?
I make them. That's the point of hiring one person for both. Theme edits, menus, collection and product templates, metadata, redirects and product data, plus the small fixes that never make it onto anyone's list. Your developer only needs to be involved where you want them to be, or where the job needs a custom app.
Some clients take the list to their own team instead, and that's fine too. It's written to work either way.
How much does a Shopify audit cost?
The audit is a fixed price, from £1,200 plus VAT, depending on the size of the store and how deep it needs to go. You get the figure before anything starts.
The changes are quoted afterwards as a range, because until the audit's done neither of us knows how much there is. Ongoing work is a fixed monthly figure. I don't work to an hourly rate, because it only rewards going slowly.
Shopify expert or Shopify consultant: what's the difference?
Mostly the word. A lot of people who call themselves Shopify experts are developers or designers: you bring the brief, they build it. A consultant starts a step earlier, working out what the brief should be, and in my case then builds it too.
If you already know exactly what you want built, a developer is usually the cheaper route. If you know the store isn't performing but not why, start with someone who'll find out.
Is this SEO or conversion work?
Both, because on a store they're usually the same job. A collection page that ranks but can't be filtered loses the sale, and a product page that converts well but can't be found never gets the chance. If you're just doing something for SEO, it's probably not worth doing.
If search is the only thing you're after, the Shopify SEO page goes into the platform detail.
Do I need a new theme or a rebuild?
Usually not. Most of what holds a store back can be fixed in the theme you've already got, for a fraction of the cost and without the risk of a relaunch. If the theme genuinely is the problem, I'll tell you.
If you're moving onto Shopify from another platform, that's a migration, which is its own job.
Why a consultant rather than an agency?
An agency will do a good job of plenty of things. But the person who audits your store is rarely the person who changes it.
At an agency the work passes from an account manager to a strategist to a developer, and the judgement about what matters gets a bit thinner at every handover. Here it's one person. I look at the store, decide what's worth doing this month, then go and do it, and I'm the one you talk to about it afterwards. If you want to see how I think about stores before we speak, the inspiration board is 70-odd examples of what other stores do well, and why.
How I work
What do you need from me?
Staff access to the Shopify admin, plus Google Analytics and Search Console. And ten minutes on what you think the problem is, because you're usually half right and it saves me a day.
How long does the audit take?
It's usually with you within three weeks of getting access. If I find something costing you money in the first week, you'll hear about it in the first week rather than waiting for the report.
Can I just have the audit?
Yes. Some clients take the list to their own developer, some ask me to do the fixes, and some carry on monthly. There's no obligation either way, and the audit is written so it works on its own.
Do you work alongside our developer or agency?
Yes, and it usually works better that way. Plenty of stores have a developer, a design agency or someone running their ads already. I slot in as the person looking at the whole store, and everyone knows who's doing what.
Can I get a quick look before committing to anything?
Yes. Send your store through the inspiration board and I'll record you a free five-minute video on what's working and what I'd change first.
Want one person to look at the whole store, then fix it?
Book a discovery call and tell me what's bugging you about it.
Book a discovery call
Work with me
Start the conversation today
If you want more organic revenue out of your ecommerce store, send me a message and let’s talk.