A fact with a cited source halfway through the quiz
What they do
Halfway through the brain health quiz, it stops for a "Did you know?" fact about the saffron in its Lion's Mane formula, with the published study cited underneath. Two screens later, Lion's Mane is what it recommends.
Why it works
It introduces the product before recommending it, so when Lion's Mane turns up on the results page it feels like a conclusion rather than a pitch. The citation does the convincing. It also breaks up a run of questions, which is where quizzes lose people.
Makes sense when
Any quiz longer than three questions. One fact is plenty, pointing at where the answers are heading. In regulated categories like supplements or skincare, make sure it's a claim you're allowed to make, with a real source.
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