A guarantee and reviews directly under the add to basket button
What they do
Under the add to cart button: a money-back guarantee, three reviews from people who liked the quiz itself, and a free consultation if you're still unsure. That covers pretty much every doubt you'd have at that point.
Why it works
Three doubts turn up right after the price, and it answers them in order. Will it work? Money back if not. Are people like me happy with it? Here are people who did exactly what you just did. Still not sure? Talk to someone for free. Reviews about the quiz, on the quiz results page, are the clever bit.
Makes sense when
Any results, bundle or landing page where you're asking someone to trust a recommendation. Pick reviews for the page they're on rather than the top-rated ones site-wide. And the guarantee has to be in the terms, not just the headline.
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