A guarantee and reviews directly under the add to basket button
What they do
Directly below the add to cart on the results page: "Happiness guaranteed. Try it and love it, or your money back." Then three verified customer reviews, and all three are about the quiz or the consultations rather than a product. Alice: "I really like the quizzes to see what you need and the appointments with the specialists". Heather: "I am really happy I was recommended these by Wild Nutrition's quiz." Then a full-width "Still have questions? Book a free consultation" panel with a booking button.
Why it works
It answers the three doubts that turn up just after the price does, in order. Will it work for me? Money back if it doesn't. Are people like me happy with this? Here are customers who did exactly what you just did. What if I'm still not sure? Talk to a nutritional therapist for free. The review choice is the detail that makes it: reviews about the quiz, on the quiz results page, speak to the decision the customer is making right now, where a generic five-star product review wouldn't.
Makes sense when
Any results, bundle or landing page where the customer is being asked to trust a recommendation. Pick the reviews for the page they sit on rather than pulling the top-rated ones site-wide. The guarantee has to exist in the terms and conditions, not just in the headline.
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More quiz patterns
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