Subscription selected by default, with the benefits explained
What they do
Monthly delivery is already selected, with 20% off and a short list of how it works: free delivery, cancel anytime, refillable jar, and two free consultations a year. One-off purchase is still there, and even that nudges you towards a three-month supply. The screenshot shows £30.01 because a site-wide 50% code was running when it was taken.
Why it works
A 30-day supply matches a monthly delivery, so the default fits how the product's actually used. The list underneath answers the fears that stop people subscribing (being locked in, packaging waste). The two consultations a year are the clever part: a reason to talk to the team every six months.
Makes sense when
Anything with a natural refill cycle: supplements, coffee, pet food, skincare, razors. Label the default clearly and make cancelling as easy as the copy says, or a pre-selected subscription turns into complaints and chargebacks.
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