An optional email sign-up at the end of the quiz
What they do
Just before your results, it offers 50% off your first three months for your email address. There's a plain Skip link right under it, and skipping still gets you your results, just with the usual 20% off instead.
Why it works
It asks at the point you most want your answer, so the email feels like a small step rather than a toll. The Skip link keeps it honest, because nobody's results are held hostage. And every email that comes in is tagged with a health goal, which makes the follow-ups far more useful than a generic newsletter sign-up.
Makes sense when
Any product quiz. Never lock the results behind the email, and pick an offer the margin can carry. 50% off for three months works on a subscription; on a one-off purchase, free delivery does the same job.
More like this
More quiz patterns
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