A progress bar towards the minimum order in the basket
What they do
Patch have a £25 minimum order. Add a £12 plant and the basket says "Add £13 to reach our minimum order of £25", with a progress bar and some small plants to get you there.
Why it works
Small orders cost money to pick and ship, and a progress bar is the right way to show a minimum: you can see the gap and close it in the basket, rather than hitting a wall at checkout.
Makes sense when
You've got a minimum order or a free-delivery threshold. Show the gap, and give people an easy way to close it.
Worth considering
The product page has already worked out which pots fit, and the basket doesn't use any of it. "This pot fits Susie, add it and you're there" would be a better offer. It's also worth testing the hard minimum against a small-order charge, to see how many one-plant sales it turns away.
Want this on your store?
I'll tell you which of these patterns will move organic revenue for your catalogue, and which to skip.
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