A distraction-free basket on a £4,119 sofa order
What they do
Add a £4,119 sofa and the basket goes straight to payment, with nothing trying to sell you anything on the way.
Why it works
On a big-ticket order the basket's only job is to stay out of the way. No pop-ups, no carousel of extras, nothing between a decision that's taken weeks and the payment page.
Makes sense when
High-value, considered purchases. A checkout stuffed with offers costs more than it wins.
Worth considering
The room shots style the sofa with cushions, throws and side tables Heal's sells, but nothing links to them, and "You may also like" is ten more Matera pieces. One relevant add-on from those photos would be pure margin on a £4,119 order.
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