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Heal's checkout, mobile screenshot: A distraction-free basket on a £4,119 sofa order
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Best practice CRO

A distraction-free basket on a £4,119 sofa order

Heal's Checkout
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01

What they do

Add a £4,119 sofa and the basket goes straight to payment, with nothing trying to sell you anything on the way.

02

Why it works

On a big-ticket order the basket's only job is to stay out of the way. No pop-ups, no carousel of extras, nothing between a decision that's taken weeks and the payment page.

03

Makes sense when

High-value, considered purchases. A checkout stuffed with offers costs more than it wins.

04

Worth considering

The room shots style the sofa with cushions, throws and side tables Heal's sells, but nothing links to them, and "You may also like" is ten more Matera pieces. One relevant add-on from those photos would be pure margin on a £4,119 order.

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