A product quiz link in the main navigation
What they do
"Take the quiz" is the second thing in the menu, straight after Shop. It leads to seven 60-second quizzes split by life stage, from fertility to menopause, and the brain health one is just four questions.
Why it works
With around 100 supplements, most first-timers aren't asking "where's the magnesium?", they're asking "what should I be taking?". The quiz answers that, so putting it in the menu treats it as a way to shop. Splitting it by life stage keeps each one short and relevant.
Makes sense when
Any range where the real question is "which one's right for me?": supplements, skincare, coffee, mattresses, running shoes. It only earns a menu slot if the recommendations behind it are good and someone keeps them up to date as the range changes.
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