Reviews led by customer photos
What they do
The reviews open with customers' own photos of the mat on living room floors and in gardens, before you've read a word. Below that, topic chips and a search box let you find what 5,438 reviewers said about the strap, for example.
Why it works
Customer photos are trusted because they're not polished: a mat on a wooden floor in a cluttered living room is proof a studio shot can't give. Leading with them shows that proof before anyone reads a word, and the chips and search turn five thousand reviews into something you can actually ask questions of.
Makes sense when
Any store with plenty of reviews. Ask for a photo in the post-purchase review email (ideally with an incentive) or the carousel stays empty. Okendo, Yotpo and the like all do photo-first layouts on Shopify.
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More product patterns
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