A fabric picker grouped by type, with a price on every option
What they do
Picking a fabric opens a drawer of 51 options in ten families, with the price right on each swatch. Choose a velvet and the delivery line changes from 7-14 days to 12-13 weeks, which is good to know before the sofa's in your basket rather than after.
Why it works
51 options in a dropdown is a list. 51 options in ten explained families is a decision you can make. Pricing each one in place means no nasty surprise at the basket. And the lead time moving with the fabric is the best bit: twelve weeks is a dealbreaker if you've just moved in, and it's better to know now than cancel later.
Makes sense when
Configurable products with more than a handful of options and real differences in price or lead time: upholstery, kitchens, blinds, bikes. The prices and stock have to be accurate, because the whole point is trusting the number. Under about a dozen options, a swatch row on the page beats a drawer.
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