A product page header that repaints itself in the colour you've selected
What they do
The top of the page repaints itself in whatever colour you pick. Choose Nancy's Blushes and it turns pink, and the text flips from white to black so you can still read it.
Why it works
On a paint page the colour is the product. A photo of a tin is just a photo of the packaging. Filling the screen with the shade gives you the biggest sample a screen can show. The text flip is the bit most builds would skip, and it's what makes it work on every colour from Railings to Setting Plaster.
Makes sense when
Anything where the variant you pick is a look: paint, tiles, flooring, worktops, fabric. On Shopify it's a hex code in a metafield driving the background, plus a check on whether the text should be white or black. Skip it where a photo of the product in use sells better than the swatch.
More like this
More product patterns
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