A comparison table of products in the same range
What they do
"Compare your Yoga Mat" sets the Classic against the Travel and XL Mountain mats in a three-column table: size, weight, thickness. The current product's column is highlighted "You Are Viewing"; the others link out ("View Liforme Classic Travel Yoga Mat"), with the Yoga Mat Guide linked for shoppers who need more help.
Why it works
The shopper deciding between variants within the range is the easiest sale on the site, and this table stops them leaving to open three tabs. "You Are Viewing" anchors them; the two escape routes are both still Liforme products, so wrong-product doubt gets resolved without losing the customer. It also quietly upsells and downsells: the £45 pad and £170 XL are visible from the £125 page.
Makes sense when
Any product family with two or more variants that differ on spec (sizes, capacities, power levels, materials). Compare on the three or four attributes buyers actually decide on, not the full spec sheet, and always mark the current product.
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