A comparison table of products in the same range
What they do
A simple table puts this mat next to the Travel and XL versions: size, weight, thickness. The one you're on is marked "You Are Viewing", and the other two are one click away.
Why it works
Someone deciding between versions of the same mat is the easiest sale on the site, and this stops them opening three tabs to compare. Both other options are still Liforme mats. It nudges both ways too: the £45 and £170 options are visible from the £125 page.
Makes sense when
Any product with two or more versions that differ on spec: sizes, capacity, power, materials. Compare on the three or four things people actually decide on, not the whole spec sheet, and always mark the one they're on.
More like this
More product patterns
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