A 360 product view you can drag to spin, as the main image
What they do
The main image is a 3D sofa you can spin all the way round, so you see the back and sides that product photos never show. Change the fabric and it updates at every angle.
Why it works
At £3,399 to £4,119 you're trying to picture it in your own room, and what stalls people is the back against a wall and how deep it really sits. A spin answers both, and you're the one doing the checking, which is why it convinces. Renders rather than photos are what make 51 fabrics affordable.
Makes sense when
Big physical purchases where shape matters and there are too many options to photograph: furniture, lighting, homeware. It needs proper 3D models, so it's a platform decision. The obvious next step Heal's hasn't taken is "view it in your room" AR, since the models already exist.
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More product patterns
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