A free live video call with an expert, offered on the product page
What they do
A little camera icon in the corner of every paint page offers a free 15-minute video call with a colour expert. Not a chat window or a callback form, an actual person who can see your wall. The paid version starts at £140 an hour, so this is the free taster.
Why it works
The doubt on a paint page is never the tin, it's "will this work in my room?", and a person can answer that in two minutes. On video you can hold a sample up to your own wall. Fifteen free minutes feels like advice rather than a sales appointment, and it's the shallow end of a service that charges up to £350 an hour.
Makes sense when
Big decisions where the customer's own space decides the answer and a wrong choice comes back as a return: paint, furniture, blinds, made-to-measure anything. It costs staff time rather than build time, and an unanswered call button does more damage than no button at all.
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