Add-on products you can tick before adding to basket
What they do
Right above Add to Bag sit a mat cleaner and a mat bag, each with a tick box: "Add this to my order!". Tick it and it comes along with the mat. No extra page, no pop-up.
Why it works
It asks when you're about to buy, and it costs one tick rather than another page. The add-ons are genuinely for this mat, not generic "you may also like" noise, so it feels helpful rather than pushy. Compare that with a pop-up after you've added to bag, which interrupts and often costs the sale.
Makes sense when
Any product with an obvious accessory or consumable: cleaner, refill, spare, case. One or two items at a small fraction of the main price, as a tick box rather than a link off the page.
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