Complementary products as well as related products
What they do
Every colour comes with one named white to go with it, matched on undertone, with a sample pot you can add in one tap. Douter gets Shaded White, Nancy's Blushes gets All White. So you're not left guessing what to paint the ceiling.
Why it works
Nobody paints one wall. What stalls the order is what goes on the ceiling and the woodwork, and the honest answer is an afternoon reading about undertones. Naming one white turns that into a second £5.95 sample in the basket, and explaining the undertone logic stops it reading like a generic cross-sell.
Makes sense when
Products bought together where the pairing takes expertise the customer doesn't have: paint and trim, worktops and splashbacks, flooring and trims. The build is one metafield per product. The value is in whoever picks the pairs getting them right.
More like this
More product patterns
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