Icons summarising the key benefits under the add to basket
Liforme Product page
View live example 01
What they do
Under the buy box, four icons sum up why you'd buy it: free mat bag, grippy surface, non-toxic, alignment system. Delivery and returns get their own tick list above, so the two don't get muddled.
02
Why it works
A scanning shopper gets the reasons to buy without reading a paragraph. Keeping product benefits apart from delivery and returns keeps both lists sharp, and each icon is explained properly further down, so they work like a contents list.
03
Makes sense when
Every product page, honestly. The hard bit is the discipline: three to five claims that actually set the product apart, in plain words, each backed up further down.
More like this
More product patterns
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