Detailed product specifications in accordions
What they do
Five accordions cover everything down to the beech frame, the feather back cushions and a fifth leg in the middle. They even admit handmade upholstery can vary by up to 3cm. The width is one click away, and the full spec is there if you're comparing frames.
Why it works
A brand that tells you the cushion filling and admits a 3cm tolerance isn't hiding anything, and on a £4,000 sofa that does more than another lifestyle shot. The accordions mean you can grab the width in one click or read the lot. It's also the detail AI answers need if they're going to name you for "sofas with a beech frame".
Makes sense when
Anything where how it's made is part of the price, especially when two products look identical in photos. The work's in the data, not the template: every product needs the spec filled in. A half-empty accordion looks worse than none.
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