A short video for every product, not one brand film
What they do
Every colour gets its own short film, not one brand video copied across the range. Douter's runs 69 seconds, and Nancy's Blushes has had one since 2015. That's ten years of making films about individual shades of paint.
Why it works
A film about the company gets skipped. A film about the exact shade you're weighing up is about your decision. Video also shows how a colour shifts as the light moves across a wall, which a flat swatch can't. And ten years of these isn't something a competitor copies in a quarter.
Makes sense when
Products where a still photo undersells it, and the range is stable enough that the videos don't date within a season. Start with the twenty products bringing in the money, not the whole catalogue, and keep each one under 90 seconds.
More like this
More product patterns
Want this on your store?
I'll tell you which of these patterns will move organic revenue for your catalogue, and which to skip.
Book a discovery call