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Biscuiteers product page, mobile screenshot: Delivery, freshness and reward points right under the price
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Best practice Christmas CROSEO

Delivery, freshness and reward points right under the price

Biscuiteers Product page
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01

What they do

Under the price: 74 reviews, next-day delivery before 4pm, "Earn £3 of Pressie Points" and "Stays fresh for 9 months".

02

Why it works

It answers every gifting worry next to the button: will it arrive in time, will it go off, is it any good? Points shown as money land better than a points total, and the ingredients, About this product and a hand-icing video give Google and AI tools plenty to read.

03

Makes sense when

Gifts and anything perishable. Pick the two or three questions that stop people buying and answer them under the price, in a few words each.

Want this on your store?

I'll tell you which of these patterns will move organic revenue for your catalogue, and which to skip.

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