Clickable hotspots explaining each product feature
What they do
"How Does Liforme's AlignForMe Design Work?" shows the mat top-down with numbered markers (01-05) over each alignment feature. Tap or hover a number and a card explains that element (04 opens "Central Line", with a sentence on how it aids evenness in Downward Dog or Plank). A swatch column switches the mat colour in the same view.
Why it works
The mat's whole premium case is its markings, and a paragraph explaining five line systems would be homework. The hotspot pattern lets shoppers interrogate the product the way they'd inspect it in a shop: point at the bit you're curious about, get the answer, ignore the rest. Interaction is also memory; a shopper who's explored three hotspots has processed the USP far more deeply than one who's skimmed a diagram.
Makes sense when
Products whose value lives in specific physical details: technical garments, furniture joinery, appliance controls, anything where "what's that bit for?" is the natural question. Needs a good top-down product shot and one sentence per hotspot; five hotspots that each open an essay kill the lightness that makes it work.
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