Clickable hotspots explaining each product feature
What they do
A top-down shot of the mat with five numbered markers over its alignment lines. Tap one and it explains what that line's for, and you can switch the mat colour in the same view.
Why it works
The whole case for a £125 mat is its markings, and a paragraph explaining five sets of lines would be homework. Hotspots let you check it like you would in a shop: point at the bit you're curious about, get the answer, ignore the rest.
Makes sense when
Products where the value is in specific physical details: technical clothing, furniture joinery, appliance controls. You need a good top-down shot and one sentence per hotspot. Five hotspots that each open an essay kill it.
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