An upsell matched to the product, with the reason explained
What they do
The page tells you which primer to use with this colour, and why: dark colours get the Dark Tones primer, pale ones get White and Light Tones. Then you pick wall, wood or metal. Two small choices instead of one big wall of primers.
Why it works
Primer is the bit nobody enjoys choosing, and plenty skip it, which means a patchy finish and a customer who blames the paint. Choosing it for them protects the result and adds a second tin to an £81 order. Splitting it into tone first, then surface, is the bit worth copying.
Makes sense when
Products that need prep or consumables to work properly, where getting it wrong looks like a fault: paint, wood treatments, tile adhesive, leather care. Map each product to its accessory with a rule rather than picking by hand, or it falls apart the first time the range changes.
More like this
More product patterns
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