Collection links by customer goal, not product type
What they do
Straight under the heading, a row of eleven health goals: Sleep, Energy, Hormones, Gut Health and so on, each linking to its own collection. The intro above it is two lines and a Read more, so the products aren't far away.
Why it works
Most stores put product types or price here. Wild Nutrition put the problem you came in with, so you can narrow 100 products down in one click. They're also proper links to the goal collections, which match how people search ("supplements for sleep", not "magnesium glycinate capsules").
Makes sense when
Any range where people shop by need: supplements, skincare, pet health, gardening. Each goal link needs a real collection behind it with its own copy, or you're linking to thin pages.
More like this
More collection patterns
Want this on your store?
I'll tell you which of these patterns will move organic revenue for your catalogue, and which to skip.
Book a discovery call