An image carousel of product ranges above the grid
What they do
Above the grid, a carousel of ten sofa ranges, each a full room photo linking to that range's own page. You pick a look before you've touched a filter.
Why it works
Browsing 246 sofas is a chore. Choosing a range is a decision. Room photos show scale and style in a way a cut-out can't, so people narrow down by taste before they touch a filter. It also passes links from the strongest page in the category to ten range pages that rank for model-name searches.
Makes sense when
Catalogues where products fall into named ranges and you've got proper room photography. Cut-outs on white kill it. If your ranges only exist as a filter, build the collection pages first.
More like this
More collection patterns
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