Stats, a quiz and expert picks as tiles inside the product grid
What they do
Five tiles in the grid aren't products: study results for collagen and magnesium (with the studies named), a quiz for anyone "Feeling exhausted?", a new arrival, and an expert pick you can add straight to your basket.
Why it works
In a grid where every jar looks the same, a number gives you a reason to pick one over another, and naming the study makes it believable. The quiz tile catches people scrolling because they don't know what they need. Most brands leave the evidence in a blog post nobody finds.
Makes sense when
Any grid where the products look alike and the difference is in what they do. Keep it to a handful of tiles spread out, or it reads like an ad break. Every stat needs a source you'd be happy for a customer to check.
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