Blog posts and FAQs on the collection page, rather than shut away in the blog
What they do
Under the pushchairs, twelve FAQs ("How much should I spend on a pushchair?"), links to every brand, then six articles on specific prams. Little Dutch gets the same treatment with posts on Montessori toys and home learning. Everything on the page relates to everything else.
Why it works
It works both ways. The collection gets useful copy without a wall of text above the grid, and the articles get links from the pages people actually shop. Pushchairs is one of the site's top five pages for search traffic in SE Ranking's data, and it's also the page doing this most thoroughly.
Makes sense when
You've got articles worth reading and questions customers genuinely ask. The brand pages are the next place for it: Little Dutch has the articles but no FAQs yet, and a few brand-specific questions would round it off.
More like this
More collection patterns
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