A Christmas landing page that links to every Christmas collection
What they do
A scrolling row of twelve Christmas categories, the trees with 20% off, then baubles, lights and gifts for her, him and kids, all with their own photography.
Why it works
The copy at the bottom is old-school SEO, but I still think it works: 18 descriptive links into the collections underneath, so each one gets a clear signal about what it's for. Gifts for her, him and kids are big searches, so they earn their spot here too.
Makes sense when
You've got enough Christmas range for proper collections. Keep the URL the same every year.
Worth considering
Their separate Christmas collection could compete with this page for the same searches, and a few of its filters ("Women's style: Beaded") could do with a tidy.
More like this
More collection patterns
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