A 201-product collection with two H1s and product headings that run together
What they do
The indoor plants page has an H1, "Indoor Plants", and the next heading is an H2 that just says "Filter". The 20 filter group names are H3s, and the whole set appears twice, once for the desktop panel and once for the mobile one. Every product card is an H3 built as <h3>Susie<span>Snake plant</span></h3>, with no space between the two, so the heading text reads "SusieSnake plant", "PippaPeace lily", "Big KenKentia palm". All 201 products load on one page, which runs to about 44,000 pixels on a desktop. Under the last product sits a second H1, "House Plants Delivered", then "Plants for all spaces" (six room sections, each with its own button) and ten FAQs, all of which are good.
Why it holds them back
Headings are how Google and screen readers work out what a page is about and how it's organised. Here the outline says the page is about filters, the most important text on every product card is two words glued together, and there are two competing H1s. The copy that does the most to explain the page (the room guides and the FAQs) sits below 201 products, where few shoppers will ever scroll. The product page proves Patch knows how to do this. Susie's page has "Snake plant" as its H1, the persona name as a separate heading above it, and a title of "Snake Plant | Dracaena Trifasciata 'Laurentii' | Sansevieria | Patch". The collection just hasn't had the same care.
What to do instead
Keep one H1 and turn the second into an H2. Make filter labels plain labels rather than headings. Put a space or a separator in the product heading, ideally leading with what the plant is ("Snake plant, Susie") rather than the name. Load the grid in pages or with a "show more" button so the FAQs can actually be reached. The room sections could live inside the grid as tiles: Patch already slots a "Get set for Christmas" tile into the grid, so the pattern is there to reuse. This is a job for a developer rather than a copywriter.
More like this
More collection patterns
Want this on your store?
I'll tell you which of these patterns will move organic revenue for your catalogue, and which to skip.
Book a discovery call