Filtering supplements by who they're for
Wild Nutrition Collection page
View live example 01
What they do
The supplements collection keeps its filters short: who it's for, and whether it's in stock.
02
Why it works
A short drawer is quick to use on a phone, and "who it's for" matches how people actually shop supplements.
03
Makes sense when
Ranges where the person matters more than the spec. Pick filters from what people actually type into site search.
04
Worth considering
Half the drawer helps you find things you can't buy. Dropping the stock filter, and pushing sold-out products to the bottom, would free up room for format, dietary and health goal, which the site does brilliantly elsewhere, so "women" plus "sleep" is one step.
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