Filters for features, fit and activity, not just size and price
What they do
Eleven filter groups and 77 options, and the interesting ones aren't size and price. You can filter by Features (sweat wicking, seamless), Fit (compression through to extreme oversized) and Activity, right down to "rest day".
Why it works
Nobody shops for "medium, under £30". They shop for "something breathable for running". Filtering by activity, fit and features gets 374 products down to a shortlist in three taps, and that's the difference between filtering and leaving.
Makes sense when
Products that genuinely vary by use or feature. It's really a product-tagging job, so start with the two or three filters people actually decide on, not eleven. On Shopify, keep the filter URLs out of the index unless you're targeting them on purpose.
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