A pregnancy-safe collection that ranks for "pregnancy candle"
NEOM Collection page
View live example 01
What they do
Everything NEOM say is safe to use in pregnancy, from sleep mists to candles, in one collection. I didn't know a candle needed to say that, which shows what I know.
02
Why it works
It's 2nd for "pregnancy candle" and 4th for "oils pregnancy". The products were already on the site. Grouping them under a real worry turns a badge on each product page into a page people actually search for.
03
Makes sense when
Your products already carry a claim that answers a worry: vegan, dog friendly, fine for sensitive skin. Only where it's true for enough products to fill a page.
More like this
More collection patterns
Want this on your store?
I'll tell you which of these patterns will move organic revenue for your catalogue, and which to skip.
Book a discovery call