A small advent calendar collection that's worth its own page
What they do
Their advent calendars get a collection of their own, with just five products in it.
Why it works
I'd usually say five products isn't enough for a collection, but these are unique and people search for advent calendars by name. It was still live last March too, so it isn't starting from scratch every November.
Makes sense when
A product line people search for by name, however small. Keep the URL live all year and swap the messaging after Christmas, rather than taking it down.
Worth considering
It's 13th for "biscuit advent calendar", so it's close to page one. A short paragraph on what's inside each calendar, and links in from their gift pages, could be enough to get it there.
More like this
More collection patterns
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