Image cards linking to sub-categories above the product grid
Gymshark Collection page
View live example 01
What they do
Above the grid, a carousel with a card for each fit and style: Compression Fit, Muscle Fit, Oversized, Stringers. Each has a model shot and one line on what it is ("Super tight fit, like a second skin...").
02
Why it works
Someone who searched "gym t-shirts" often wants something narrower, and the cards get them there in one tap rather than scrolling 374 products. They're also crawlable links to the sub-collections, so the navigation and the SEO are the same thing.
03
Makes sense when
Broad collections with real sub-collections and photos that tell them apart. If the sub-categories all look the same, eight cards just add another thing to read.
More like this
More collection patterns
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