A free samples offer shown as a tile in the product grid
What they do
Three tiles in the sofa grid aren't sofas: a buying guide, free fabric swatches (with a lovely photo of samples fanned on a tray) and interest-free finance. They're spaced out down the page rather than stacked at the top.
Why it works
Read in order, the three tiles answer the three things that stop a sofa sale: help me choose, let me see the colour, let me afford it. Nobody spends £4,000 on a colour they've only seen on a screen, so on a sofa page the swatch request is the real conversion. Putting it in the grid catches people whilst they're comparing colours.
Makes sense when
Any big purchase where colour, material or price is what's stopping the order: upholstery, paint, flooring, made-to-measure. Copy the spacing as much as the tile, because three tiles in a row reads like an ad break. And you need a genuinely free sample with someone sending them out.
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