Short intro copy with a See more toggle and related links
Gymshark Collection page
View live example 01
What they do
A few lines of intro copy under the heading, cut off with a See more, then plain links to related collections like Oversized t-shirts and Hoodies. Expanded, it's still only a paragraph.
02
Why it works
The copy gives Google context without pushing the products down, which is the usual objection to collection copy, and the toggle is what makes that work on mobile. The links underneath catch anyone who's landed one level too broad or too narrow.
03
Makes sense when
Any collection page with copy written for search. On mobile, about three lines is the limit before it costs you products on screen. Keep the expanded bit useful, not keyword soup.
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