SEO copy under the product grid, linking to related collections
Gymshark Collection page
View live example 01
What they do
Below the grid, a block of copy about men's workout shirts that's actually doing a job: 28 links to related collections, woven into the text.
02
Why it works
Copy at the bottom is out of the way, so it can be longer than the intro, and the links are the real point: 28 related collections getting a link from a strong page, with anchor text that says what they are. Short up top, deeper down below.
03
Makes sense when
Any collection page with plenty of related collections to link to. Write it for Google but keep it readable, because if someone does scroll that far, nonsense costs trust. Anchor text should name the collection, not say "click here".
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More collection patterns
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