A carousel of related sub-categories below the grid
What they do
Scroll past all 246 sofas and you hit another carousel, this time by size and material: 2 seater velvet, 3 seater leather and so on. Each one is its own collection page, not a filtered view.
Why it works
Size plus material is how people actually search for a sofa. Making each combination its own page gives Google something it can rank, rather than a filter URL it'll ignore. Putting it under the grid catches anyone who's scrolled the lot and still not narrowed it down.
Makes sense when
Catalogues with two or three attributes people combine naturally, and enough stock that each page has a decent number of products. Don't build every combination: a four-product page is thin and competes with its parent. Build the ones with search demand and leave the rest as filters.
More like this
More collection patterns
Want this on your store?
I'll tell you which of these patterns will move organic revenue for your catalogue, and which to skip.
Book a discovery call