Upselling relevant add-ons at a similar price
Fenwick Product page
View live example 01
What they do
Shop the look shows other Sass & Belle decorations at the same £9.99, each with its own Add to bag.
02
Why it works
They're relevant and roughly the same price, so adding one is an easy yes. Nobody's pushing a £600 tree on someone buying a £9.99 mouse, and "Collect 9 points" in the buy box is a small nudge to buy now.
03
Makes sense when
Any upsell or cross-sell. Keep the suggestions relevant to the product and close to its price, and leave out the item they're already looking at.
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