Similar alternatives kept separate from products that go with it
What they do
At the foot of the page, a carousel of ten similar shades in case you're not quite sold: neighbouring greens for Douter, pinks and reds for Nancy's Blushes. It's kept separate from the "what goes with it" suggestions higher up the page.
Why it works
Someone on a product page is either happy with the colour and wondering what goes with it, or not quite sure it's the one. Most sites lump both into one "you may also like" row and help neither. Keeping alternatives at the bottom and pairings higher up puts the doubt after the persuasion, not in the middle of it.
Makes sense when
Any catalogue where the first pick often isn't the final one. It's mostly an editorial job: decide which row answers "instead of" and which answers "goes with", label them, and stop one algorithm filling both.
More like this
More product patterns
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