A Little Dutch Toys page whose title tag is about wooden role play
What they do
The page's heading says "Little Dutch Toys", but the title tag reads "Wooden Role Play for Babies | By Little Dutch". SE Ranking estimates "little dutch toys" at about 5,400 UK searches a month. The main Little Dutch page sits 12th for it, and this page doesn't show for it at all.
Why it holds them back
The title tag is one of the strongest hints Google gets about what a page is for, and this one points at a different search. So the page built for the term isn't in the running, and the brand page, which covers everything Little Dutch, is left on page two.
What to do instead
Title the page for what it is, something like "Little Dutch Toys | Wooden & Baby Toys | Natural Baby Shower". It's a two-minute fix. Whilst they're there: the "Little Dutch Vintage & Miffy" link further down the brand page just redirects back to the brand page.
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