A "Handpicked Within This Collection" grid under the main products
What they do
After the main grid comes a second one: twelve Little Dutch products under "Handpicked Within This Collection", most of them on offer. I like it. I'd be tempted to move it to the top, so the best of the range is the first thing people see.
Why it works
273 products over five pages is more than most people will page through. A short, edited selection gives anyone who's scrolled to the bottom a second way in. It runs on Nosto and didn't show up in a fresh browser session, so it's most likely shaped by what you've already looked at.
Makes sense when
Big collections where most visitors never reach page two. It needs a recommendation tool or someone keeping it up to date. A hand-picked set that never changes goes stale quickly.
More like this
More collection patterns
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