A homepage pop-up that opens their supplement quiz
What they do
About 23 seconds after you land, a full-screen quiz asks "What's your main health goal right now?".
Why it works
The quiz is the best thing on the site, and it's how someone who doesn't know which supplement they need finds one. The pop-up makes sure nobody misses it.
Makes sense when
You've got a quiz or finder that genuinely helps people choose. Test it against a holdout, because more quiz starts doesn't always mean more orders.
Worth considering
A timer can't tell a browser from a subscriber topping up an order, so everyone gets interrupted, and on a phone it fills the screen. Triggering it on intent (leaving the page on desktop, a second page view with an empty basket) and skipping anyone with something in their basket would keep the upside.
More like this
More homepage patterns
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