Homepage bestsellers you can filter by customer goal
What they do
The first product row has thirteen tabs, from Bestsellers to Menopause, and clicking one swaps the products without loading a new page. The reviews further down filter by the same goals, so you read about people with your problem.
Why it works
People don't think in ingredients, they think in problems: "I can't sleep", not "I need magnesium". Tabs let you narrow to your problem in one tap, straight from the homepage, and filtering the reviews the same way means you're reading about people like you.
Makes sense when
Any range that splits by need or occasion: supplements, skincare, pet food, gifts. Only add a tab you can fill with at least three products, or it looks like a gap.
More like this
More homepage patterns
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