Shoppable videos with add to basket buttons
Wild Nutrition Homepage
View live example 01
What they do
A carousel of short creator videos (a mum feeding her baby, a stack of protein pancakes), each with the product and a "+" button underneath to add it to your basket. It only loads when you scroll down to it.
02
Why it works
Real people using the product on a real morning show where it fits in your day, which a photo of an amber jar can't. The add button under each video skips the trip to the product page, which is where most shoppable content loses people.
03
Makes sense when
Brands already getting a steady supply of creator videos. Without new clips it goes stale fast. Lazy-load it and check what it does to page speed on a mid-range phone.
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