Real, named experts featured on the homepage
What they do
The homepage introduces nine nutritional therapists by name, with photos and job titles, right next to an offer of a free consultation. There's an AI chat called Ask Luna as well, but it's the real people they lead with.
Why it works
With supplements, people want to know who's behind the advice before they swallow it. Real, named, qualified people answer that, and Wild Nutrition put them on the homepage rather than an About page nobody reads. Ask Luna handles the quick questions, with a person always one click away.
Makes sense when
Health, beauty, baby, finance: anything where people are trusting your judgement as much as your product. It needs real people, because stock photos are worse than nothing. And keep the numbers right as the team changes: the consultation page says "Nine" over ten therapists.
More like this
More homepage patternsWant this on your store?
I'll tell you which of these patterns will move organic revenue for your catalogue, and which to skip.
Book a discovery call