Awards, reviews and a real shop, on every page
What they do
A strip under the header on every page: 23K+ Trustpilot reviews, "Multi-award winning Nursery Retailer", 19+ years, 1.5M+ parents. Above it, free one-to-one appointments at their Surrey shop. That's quite easy to miss, to be fair, but knowing there's a real shop builds trust even if you never go.
Why it works
A £1,000 pushchair is a big order to place with a website. Each line answers a different worry: are they real, are they any good, have they been around long. The shop does the most work, because a business with an address and opening hours is one you could walk into.
Makes sense when
Expensive, considered purchases, especially from a retailer rather than the brand. Only use claims you can back up. On mobile the strip rotates, so most visitors only see one line of it.
More like this
More collection patterns
Want this on your store?
I'll tell you which of these patterns will move organic revenue for your catalogue, and which to skip.
Book a discovery call